Designing a Brand/Logo
 
(See Notes Below)
The most successful logos since the dawn of marketing are usually the simplest. Coming up with a clever design is great, but something simple can be very successful if properly designed. 
Learn as much as you can about the company or existing brand. Take that information from the client and your own research to the sketchpad. Patience is also a must! Sometimes ideas develop in different ways and through different courses. But, the foundation is the information about the company.
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