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Award winning Heart Haus is the in-house creative agency of CVS Health. The agency is made of up of three creative pillars; branding, ideation, and experience design, The goal of Heart Haus is to inspire consumers, members, and patients to achieve healthier lives through the Healthier Happens Together vision and platform.
Project: AetnaCVSHealth redesign
Imagery
Updated primary and secondary hero options that use empathetic colors from the image to create a connected visual experience.
Tone of Voice
Using our Healthier Happens Together brand platform we strive to connect to our users with clear straight forward empathetic language.
